Image from Orpheus, by Jean Cocteau (1950)
Immersive Cinema is an expanded and new art form built on the concepts found in the traditional cinema that we all know and love. It takes the ideas of using a camera, actors, production design, sound and editing addding the new tool of a real-time game engine that allows you to create meaningful interactions between the content and the audience.
Concept art of an experiential marketing installation
XR technology is great for experiential projects of all sizes!
VOYRE has worked with different agencies both big and small to help them create amazing experiences to propel brands forward. XR extends the customer experience by using different types of immersive technologies in surprising and entertaining ways. Here are 5 ideas for how to use XR in your next experiential marketing project.