5 XR IDEAS for Marketers

1. Virtual Reality 360 Video Tour

Virtual Reality 360 video tours have applications in almost every industry. Just about every business can utilize 360 video to explain what they do and easily show that to potential investors, business leads and help close deals. We have captured manufacturing facilities, historical places, and even prototype vehicles such as the ones Panasonic designed to develop technology for connected vehicle infrastructure.

Perfect for clients that build factories and manufacturing facilities, products or research projects that need to be experienced and places that are simply just hard to get to physically are all great candidates for interactive 360 tours. Bring the factory tour to potential clients by just providing a VR headset and give them the virtual tour!

2. MOBILE AR Experiences

Marketers can utilize the audience's own devices such as mobile phones to create a spectrum of interactive Augmented Reality projects. You may already be familiar with the various face filters that can be customized and released on social media sites such as Instagram and Snapchat. Those are one aspect of AR experiences that give your fans new ways to interact with a brand.

But don’t feel limited by the platforms, you can also deploy AR experiences as a part of a trade show or sales presentation or even a live show. By utilizing WebXR and QR codes you can create streaming AR experiences for audiences to share and enjoy without requiring them to have a social media account or download another app. These self deployable AR experiences are perfect to encourage engagement and remove friction that comes with deploying through a closed platform.

3. INTERACTIVE LED Video WallS

LED screen technology has had a generaltional leap in quality and affordability due to a new technique called Virtual production which combines the power of real time game engines along with large LED walls to project a custom and interactive scene around the viewer. Currently being utilized all across the film and TV industry, virtual production can also be used to create new experiential marketing experiences for events and institutions.

Rethink the classic step-and-repeat logo wall and create an interactive video where viewers can use their own devices to capture special social media content to share your brand with their friends and family. Virtual production is a fantastic new tool for giving your fans an immersive experience without the need for VR headsets and a true what-you-see-is-what-you-get way to encourage engagement and really increase the wow factor.

4. Immersive 360 Documentaries

We work with many non-profit organizations who are looking for effective ways to show how their work impacts the people in often remote locations and show those stories to donors and other stakeholders. We provide consultation, production services and exhibition support to help fundraising teams create memorable events of all sizes. The presence a viewer feels in virtual reality allows them to feel like they have had the chance to really travel and visit a remote community, audiences are always blown away by how real the experience feels and many of them are better able to empathize with the stories told using immersive films.

Alongside creating the immersive content we also work with each organization to create a distribution solution that best fits their audience, event and budget. We’ve built VR theaters for 100’s of viewers or we can create an easy to deploy VR kiosk that requires no technology expertise to run other than turning it on.

5. 360 Video Domes

Building a dome or cylindrical  theater at your tradeshow booth or next event is sure to grab people’s attention. 360 Video Domes can be designed to be portable and integrate into exhibition booths. Have audiences experience your content all at the same time without any individual equipment. Domes come in a variety of sizes and price points to fit your event and budget.

We worked with KUKA robotics to film inside of an automated Jeep factory that they show to customers that stop by their trade shows in a custom built 360 Video Dome. With a looping 3 min presentation, KUKA can provide a high throughput of viewers and show customers in Europe how KUKA is revolutionizing manufacturing with robotic technology.